Product Descriptions
Creative Product Descriptions that Persuade
Are you on online retailer wanting market share? Are your SEO product descriptions clear, concise and search engine friendly?
To offer a superior user experience, the journey from search to shopping cart must be a seamless and informed one.
Do your creative product descriptions influence and convert?
Ecommerce
If your ecommerce store demands a professional copywriter with years of experience creating brand and product descriptions for both national and international brands in the B2B and B2C markets…then I can help you with that!
An effective, creative product description begins with a comprehensive buyer persona. Being aware of who is buying your products, empowers you with the information you need to engage them.
Understanding your buyer’s motivation to purchase will dictate the features and benefits you list and offer added value.
Influential words persuade and ultimately improve conversions.
Keywords are King
SEO Copywriting
Product description content not only influences the buyer, it is vital for SEO purposes too. A quality SEO product description is crafted to describe product features, technical specs and extended details, in a clear, concise format.
Scannable Content
Keywords should be threaded through your product description, preferably using bullet points, to provide instantly scannable content that helps influence the buying decision. This will boost rankings!
Words That Sell
SEO Product descriptions impact sales. Combined with dynamic images, the words must invite the buyer on a journey to the checkout, generating growth and sales. This is what I do!
Revolutionary!
Product description copywriters know how to sell your items, words like ‘Revolutionary’ ‘Announcing’ and ‘Sensational’ are among some of the most influential words used in advertorial copy. The perfect product description features:
- Clear, concise language
- SEO friendly content
- Immediately scannable
- Major benefits listed in bullet points
- States features
- Appeal to your buyer personas
Professional SEO Product Descriptions that Influence
From conversational to professional, commercial to SMB’s, crafting creative product descriptions that promote and grow your brand, voice and product is my business. Let’s talk it through!