Content Strategy
Strategy is Focus
The content marketing landscape is complex.
Cutting through the noise to find clarity, is your first step towards a formidable content marketing strategy.
Engagement exists in simplicity and converting the most complex data set into powerful storytelling produces results. Tangible results. Return on investment even.
Do you need to generate leads? Create advocacy and identify the channels, tactics and technologies to drive your business forward?
Be focused. Be strategic. Content strategy consulting is at the centre of everything I do
Content Strategy Explained
Every piece of professionally crafted content is supported by a custom-fit content strategy. Ready to transform your brainstorming into actionable content with purpose and value.
It’s vital to be visible amongst the chaos, a creative content marketing strategy gets to the essence of who you are, why your business is different and why visitors find value. A user-centric approach communicates authenticity and results in lead generation and growth.
Oh, and let’s not forget evangelists! Word-of-mouth is strategy in motion.
It's all about the content
By taking a strategic approach, I help businesses to see the whole forest, not just the trees blocking their vision. We collaborate to:
- Define goals
- Establish your point of difference, what makes your business unique
- Conduct persona research
- What problem will we solve for that audience
- Carry out a content audit
- Choose the most suitable content management system (CMS)
- Determine which type of content is most relevant to your persona
- What content formats, platforms are most appropriate?
- Confirm distribution channels
What Does Content Marketing Look Like?
Blog Posts
Website Copywriting
Ebooks
Whitepapers
Case Studies
Landing Pages
Templates
Infographics
Videos
Podcasts
Social Media
Tactics Without Strategy is the Chaos Before Defeat
From brand and full-service content strategy to content curation and creation, I have the knowledge and expertise to formulate and implement a winning strategy for your business. It’s what I do!
…did someone say content audit?
Why a Content Audit?
Out with the old and in with the new. Well not quite. However, a content audit will systematically review your site’s copy and content activity. A touch exhaustive, but oh so necessary, if you want visibility.
It’s about analysis, reviewing keywords for relevancy, conversions and visitor engagement. It’s important.
…what use is AdWords if your website has a high bounce rate, or website UX doesn’t convert? Nada, null, zero, zilch!
Your content is king, and from time there may be blogs or information in need of early retirement, that’s where I come in.
Benefits of a Content Audit
A comprehensive content audit carried out by a professional (me!) is a great way to identify content that:
- Is no longer relevant to your business strategy
- misrepresents your current brand voice
- contains outdated information
- requires further optimisation for search
- no longer converts or has high bounce rates
- highlights opportunity to repurpose or re-promote
- may benefit from restructure or reformatting
- is of sub-standard quality and may adversely affect the site’s search rankings
- creates clutter on the site and affects smooth navigation for the end user